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| Platform Benefits | Printable Version |
The Dealer Rewards Success Platform helps reward loyal customers for each repeat visit. It is designed to increase the frequency of customer purchases, decrease marketing costs, and increase your gross profit margins.
How many times have you heard that it costs several times more to attract a new
customer than keep an existing one? Or that satisfied, loyal customers become more
and more profitable over their lifetime as they purchase new products, updates on old
ones, supplies, and services, all the while recruiting others to do the same? In fact,
customer loyalty is the single most important driver of growth and profitability. When
several of us first began researching these relationships, findings such as these were
news. Today we take them for granted.
(James Heskett, a Baker Foundation Professor,
Emeritus at Harvard Business School) |
Offering a rewards program has several benefits:
- Rewards members are estimated to spend more per visit than non-rewards members.
- Having a rewards program for the customer that builds future rewards provides motivation for the Customers to purchase more.
- The Dealer's Customer Loyalty Retention Program will allow the dealership to reward and motivate customers to return.
- Our Customer Loyalty Retention Program has resulted in some of our client dealership's reducing customer discount costs by up to 50%.
- Convert the approximately 30% of Customers that have made purchases at the competition.
- Captures customer emails and substantially increases target marketing campaigns' database.
- Motivation for the Customer to come back to the Dealer to take advantage of any benefits.
- Membership benefits can increase interaction with the customer by up to four times.